Getting started with Quick Actions

Learn how to create a Quick Action link in our setup guide here.

What are Quick Actions?

Quick actions are links that can be used in emails or SMS notifications to help subscribers take an action on their subscription quickly without needing to log into their Customer Portal. When a subscriber clicks on the link, they're taken to a landing page to see the action that will be performed and they can confirm the action with a single click. These links have a wide range of applications from helping to skip an upcoming order to reduce churn to reactivating a cancelled subscription via a winback flow to adding on more products to an upcoming order to increase revenue. 

Quick Actions allows for a variety of actions that can be executed directly from a customer’s subscription. Multiple actions can be stacked together. See our full list of available actions here.

Authentication Settings

All Quick Actions are toggled ON for authentication by default. When authentication is enabled, the subscriber must either be logged in or authenticated via an access token before the action can be performed.

If you'd like to disable authentication for specific actions, go to the Authentication settings tab on the Quick Actions page and toggle each action on or off individually.

If you're using Klaviyo to send Quick Action links, your subscribers will be authenticated automatically. Skio's Klaviyo integration includes access tokens by default, so no extra setup is needed.

Where to find Quick Action authentication settings

In the Skio Dashboard, go to Grow > Quick Actions, then look for Authentication settings within the Quick Action configuration.

What happens when authentication is on

1. Customer clicks the Quick Actions link in an email.

2. Instead of seeing the action right away, they get a "confirm your identity" screen.

3. They receive a second email with a magic link.

4. They click the magic link to finally reach the Quick Actions page.

Should merchants turn off the authentication toggle?

In most cases, yes. The whole point of Quick Actions is to reduce friction for your customers. That said, it's ultimately up to you and your specific use case.

Authentication cannot be turned off for the Change subscription credit card action because it involves sensitive payment information. For everything else, turning it off is generally the recommended approach.

Quick Action Table

After a link is created, it will populate in the Quick actions table for easy access in the future. The table allows you to quickly copy the link to use in a notification, see when it was created and what actions it will perform, and quickly change the link's status if a link should be disabled or see if it expired. 

How do Quick Actions work?

Quick Actions are URLs that take a subscriber to their customer portal and perform a specific action on their subscription. Depending on Authentication settings, the subscriber will follow one of two paths:

Logged-In customers:

1. Customer clicks the Quick Action link.

2. They confirm the action on a confirmation page.

3. The subscription is updated, and they are redirected to the customer portal.

Customers not logged in

1. Customer clicks the link.

2. They are prompted to log in.

3. After logging in, they confirm the action.

Recommendations and Best Practices

• Using Quick Actions in Notifications: Embed Quick Action URLs in Skio or Klaviyo notifications to simplify customer interactions. Examples include placing a "Delay" link in billing reminder emails or a "Reactivate + Apply Discount" link in cancellation win-back flows.

• Personalize Quick Actions: Customize actions to fit specific customer journeys and enhance their experience. For instance, offering a "Get Now" option in billing reminders allows customers to process their next order immediately.

• Combine Actions: Leverage the ability to stack actions, such as "Swap Product" and "Apply Discount," to create compelling offers for customers.

Quick Action Analytics

On the quick actions page, the Analytics tab provides robust analytics on the performance of quick action links in a selected date range. 

Selectors, Segments, and Exports

• Date range selector

  • Use the date range selector to filter the dashboard for quick action links taken and clicked in a time period. By default, the date range is set to the last 30 days.

• Link selector

  • The link selector allows you to filter the dashboard for specific quick action links in the date range. By default, all links clicked in the date range will be selected.

• Export CSV

  • The export includes all the raw audit log events taken by subscribers in the date range per link and includes clicks that resulted on the quick action landing page being viewed, a successful link taken, and each individual action taken in a successful link.

  • Each row is an audit log event type that was taken by an individual subscription on a date. The action count column shows the total number of times that action or event type was taken on a specific subscription on the day it was taken.

  • If a subscription successfully used a quick action link, a row will be generated for the click (quick action page viewed), the success (quick action stack taken), and the action (ex: ‘Quick action to add one time upsell taken’) for a total of three rows for that subscription on that day. If a link has more than one action included, a row will be generated for each action that was successfully performed on the subscription.

  • Understanding the export’s event types

    • Quick action stack taken: The count of each link taken per subscription per day.

    • Quick action page viewed: The count of each link opened that took the subscriber to the quick action landing page per subscription per day.

    • Quick action [action type name]: The count of the unique action successfully performed by a link taken per subscription per day. Each successful link taken per day will also include a row for each unique action taken on a subscription per day.

  • Create segments

    • By clicking this button, we will generate a dynamic segment of subscriptions that has ever successfully taken quick action link selected

    • The dynamic segment will start generating and can be accessed on the Segments page once it’s complete including a raw export of all subscriptions and their subscription details

    • Dynamic segments are updated every night to pull in new subscriptions. You can learn more about dynamic segments in this walkthrough video: Dynamic Segments Walkthrough

Successful Links, Actions, and Conversion Rates

• Successful links: The count of unique links successfully actioned on a subscription in the date range. If a subscriber uses a link more than once on their subscription, each successful use of the link will count towards the total.

• Unique actions: The unique count of actions performed on subscriptions by successful links taken in the date range. If a link includes multiple actions, each unique action is counted. For example, a link that “reactivates and applies a discount code”, there are two unique actions performed.

• Total clicks: The total count of times a link was clicked by a subscriber and they landed on the quick action landing page. A click is counted each time a subscriber opens the link and lands on the quick action landing page.

• Conversion rate: The percentage of quick action landing page clicks that resulted in a successful link taken in the date range. A subscriber can click, or open, a link multiple times in the date range.

• Successful links: The distribution of quick action landing page visits that resulted in a successful link taken versus no action taken.

• Daily Successful links taken: The count of all successful links taken each day in the date range.

• Daily Unique Actions: The total count of unique actions performed by successful links each day in the date range.

Metrics by Link Table

• Successful links: The count of successful times this link was taken by a subscriber in the date range.

• Unique actions: The total count of actions performed on subscriptions from this link in the date range.

• Clicks: The total count of times this link was opened by a subscriber in the date range.

• Conversion rate: The total count of times this link was opened, or clicked, by a subscriber divided by the total count of successful links taken in the date range.

• Create segment button: Clicking this purple button will generate a popup modal that lets you create a dynamic segment of subscriptions that ever successfully took action on the link.