What this guide will cover
- Leveraging Skio's SMS notifications
- Sending subscription-specific events through Klaviyo
- Using marketing SMS tools to tailor campaigns for subscribers
Recommendations
In this guide, we will be referencing the following features: Skio's SMS notifications, Klaviyo
Every merchant will likely have their own unique setup and this guide is designed to offer a simple, effective setup for notifications. If you're unsure about the right setup for your notifications, we have you covered!
Skio's SMS notifications
Skio offers 1-way SMS transactional confirmation texts for specific actions that a subscriber takes with their subscription. Since Skio's SMS notifications are transactional, there are no opt-in requirements similar to marketing SMS tools. If a subscriber wishes to opt-out, they can simply reply with "stop" to any of Skio's SMS notifications to disable further messaging.
What are the benefits?
- SMS notifications typically have an open rate of 90%+
- Skio's SMS notifications are 100% free of cost
- Every merchant is assigned their own phone number
- A separate phone number for transactional texts will eliminate the risk of subscriber's opting out of both transactional texts as well as marketing texts (a common problem for SMS marketing tools)
- Each notification can be enabled or disabled at any time
- Skio provides dynamic variables for each notification that will populate the subscriber's information when they receive the text
- Skio's Quick Action links can be added to SMS notifications
What are the recommendations?
|
Notification Name |
Trigger |
Benefit |
Example Copy |
|
Order confirm / subscription management reminder (SMS) |
Every time a subscription order processes |
Helps to provide a secondary order confirmation from just sending an email confirmation |
Hi {{first_name}}, it's {{brand_name}}! We just processed your subscription order and are getting your order ready to ship. Customize your subscription anytime here: {{site_url_shortener}} |
|
Billing reminder (SMS) |
Before a subscription order is about to process (can customize how many days before this gets sent) |
A great way to remind subscribers their order is about to process |
Hi {{first_name}}, it's your friends at {{brand_name}}! Your next order is in {{days_before}} days. Make changes any time: {{site_url_shortener}} |
|
Billing attempt failure (SMS) |
Every time a subscription order fails to process because of a failed payment |
The best way to prevent passive churn (subscriptions cancelling from failed payments) |
Hi {{first_name}}, it's {{brand_name}}! We tried to process your order but your payment method failed. Please update your card in your portal using this link: {{site_url_shortener}} |
|
Cancel subscription (SMS) |
Every time a subscription is cancelled |
A nice reminder for churned subscribers that they will not be billed again |
Hey {{first_name}}, it's {{brand_name}} and we are confirming your subscription is canceled. We're sad to see you go! You can resubscribe anytime in your account: {{site_url_shortener}} |
Klaviyo
What are the benefits?
- Klaviyo is an amazing tool for automating emails based on subscriber action
- Klaviyo offers conditional logic to target specific subscribers
- Follow-up emails can be sent as reminders after X amount of days
- Klaviyo's drag-and-drop editor is easy to use
- Most merchants already use Klaviyo so all of their data can now live in one place for emails
What are the recommendations?
|
Event Metric (for flows) |
Benefit |
Opportunities |
|
Skio: Billing Reminder Notification |
Notify subscribers before their order processes |
Upsell with 1-time addons, offer skips, delays, and other quick-actions |
|
Skio: New Subscription Created |
Create a post-purchase flow for new subscribers to get them excited about their new subscription |
Educate them on the product, set expectations, and introduce them to the customer portal |
|
Skio: Subscription Cancelled |
Follow up with subscribers after they cancel to win them back |
Incentivize subscribers to reactivate with discounts or tailored messaging based on their cancellation reason |
|
Skio: Subscription Paused |
Remind subscribers who paused their subscription to unpause |
Avoid losing out on revenue with helpful reminders to unpause |
|
Skio: Subscription Renewed |
Send a tailored order confirmation email to subscribers |
Remind subscribers of the unique benefits of being a subscriber |
|
Skio: Card Expiration Notification |
Remind subscribers before their credit card is expired to update their payment method on file to prevent passive churn |
Prevent unnecessary churn |
|
Skio: Billing Attempt Failed |
Notify subscribers when their payment method fails to get them to update their payment method and prevent passive churn |
Merchants can lose up to 15% a month from passsive churn |
SMS Marketing Apps
What are the benefits?
- Create special marketing campaigns and strategies tailored to your subscribers
- Separate your marketing phone number from Skio's transactional SMS notifications to prevent subscribers from accidentally opting out of both
- Keep your marketing phone number for marketing and your Skio transactional phone number just for subscription management and reminders
What are the recommendations?
- Create segments for:
- Inactive subscribers
- Active subscribers
Things to consider
All recommendations are optional and may not be best for every merchant. The recommendations above are suggestions that will work well for most merchants on Skio since they rely on Klaviyo (the most commonly used email marketing tool for Shopify) and Skio's own SMS notifications (which are free and easy to turn on).
If you need additional help with your notification strategy, feel free to reach out to success@skio.com and our Success Team can help answer any questions and offer more tailored strategic support.
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