Getting started with Klaviyo

What is the Klaviyo integration?

How the integration works

Using dynamic variables in Klaviyo emails

You can use dynamic variables to pull subscription-specific data into your Klaviyo email templates. This allows you to personalize emails with details like product names, order dates, and account links.

Here are commonly used variables:

• Variant Name: {{ event.subscriptionLines.0.productVariantName }}

• Product Title: {{ event.subscriptionLines.0.productName }}

• Quantity: {{ event.subscriptionLines.0.quantity }}

• Account Login: {{ event.manageSubscriptionUrl }}

• Next Order Date: {{ event.nextBillingDate }}

• Order Price: {{ event.total }}

• Product Image: {{ event.subscriptionLines.0.productImage }}

• Variant Image: {{ event.subscriptionLines.0.productVariantImage }}

For better date formatting, use {{ event.nextBillingDate|format_date_string|date:'F d, o' | default:'soon' }}.

Learn more about personalizing with variables in Klaviyo here.

Using splits in Klaviyo flows

Klaviyo offers two types of splits that allow you to create targeted, personalized flows based on subscription data.

Conditional splits

Conditional splits target specific customer profiles or metrics. Use these to filter customers based on profile properties like skio_hasActiveSubscription or skio_cyclesCompleted.

Example use case: Send a special offer only to customers who have completed 5 or more subscription cycles.

Trigger splits

Trigger splits filter for what kind of events will trigger the flow. This allows you to segment based on subscription-level details like product type, order total, or Subscription Status.

Example use case: Send a specialized email only to subscribers who have a specific product in their subscription.

Recommended Klaviyo flows

Here are some high-impact flows to consider building with the Skio integration:

• Subscription started flow: Welcome new subscribers with a dedicated email series separate from one-time customers

• Subscription cancellation flow: Win back cancelled subscribers with targeted offers or feedback requests

• Failed payments/dunning flow: Remind subscribers with outdated payment methods to update their information before their next billing date

• Billing reminder flow: Notify subscribers a few days before their next order ships, giving them time to make changes

• Reactivation flow: Target paused or cancelled subscribers with incentives to restart their subscription

Recommended Klaviyo segments

Create segments to track and target different subscriber groups:

• Active subscribers: All customers with at least one active subscription

• Cancelled subscribers: Customers who have cancelled a subscription

• Reactivated subscribers: Customers who reactivated a previously cancelled subscription

• High-value subscribers: Customers who have completed a certain number of cycles or reached a specific order total

• At-risk subscribers: Customers with failed payments or upcoming card expirations

Combining Klaviyo and Skio notifications

You don't have to choose between Klaviyo and Skio for all your notifications. Most merchants use Klaviyo for email automation and keep SkioSMS notifications enabled:

• Klaviyo excels at sophisticated email flows and segmentation

• Skio's SMS notifications are completely free and require no additional setup

This approach lets you leverage Klaviyo's advanced email capabilities while keeping simple, effective SMS notifications through Skio.

Learn more about SkioSMS here.

Adding your Merchant Success Manager to your Klaviyo account (optional)

To ensure Skio's team can assist you in resolving any issues or questions as quickly as possible, add your Merchant Success Manager and success@skio.com as users with full access to your Klaviyo account. This is optional, but it eliminates additional steps and speeds up turnaround time for future support requests.

The invitation to Klaviyo access only lasts 12 hours, so make sure to notify success@skio.com immediately after sending the invitation to ensure it's accepted.