Loyalty Analytics: Credits

The Loyalty Analytics page provides insights into your loyalty program performance, including credit issuance, redemptions, order data, and customer engagement trends.

Accessing Loyalty Analytics

Navigate to Loyalty Analytics from your Skio Dashboard by selecting Loyalty from the main navigation menu.

The Loyalty Analytics page has two main tabs:

• Credits: View credit-based loyalty program data including outstanding credits, redemptions, and rewards

• Tiers: Analyze tier-based loyalty program performance including active tier customers, revenue by tier, and tier distribution

Date Range and Comparison

• Date range: Select the time period you want to analyze using the date picker in the top left

• Compare to period: Choose a comparison period to see how metrics have changed over time

Use the dropdown menu in the top right to filter by Net Sales or Gross Sales.

Credit Overview

1. Export Credit Balances: Download customer credit balance data

2. Export Order Credit Rewards: Download order-level credit reward data

3. Credits Outstanding: Total credit balance currently held by all customers across your loyalty program.

   1. Outstanding value: Dollar value of all outstanding credits

   2. Customer count: Number of customers with credit balances

   3. Allocated discounts: Number of discount codes allocated

4. Credits Expiring End of Month: The total amount of credits that will expire at the end of the current month based on your credit expiration settings.

   1. Expiring credit value: Dollar value of credits set to expire

   2. Affected customers: Number of customers who will lose credits

5. Credits Rewarded in Period: Total credits awarded to customers during the selected time period.

   1. Customer count: Number of customers who received credits

   2. Order count: Number of orders that generated credit rewards

6. Credits Redeemed in Period: Total credits used by customers as discounts on orders. This represents the realized value of your loyalty program.

   1. Customer count: Number of customers who redeemed credits

   2. Order count: Number of orders where credits were applied

7. All Orders: Total revenue from all orders during the period, including both orders where customers redeemed credits and orders where they didn't.

   1. Subscription orders: Percentage and revenue from subscription orders (displayed as a progress bar)

   2. Customer count: Number of unique customers who placed orders

   3. Order count: Total number of orders

   4. AOV: Average order value across all orders

8. Redeeming Orders: Total revenue from orders where customers used credits to apply discounts during the period.

   1. Percentage of total orders: What portion of all orders included credit redemption (shown as percentage and dollar amount)

   2. Subscription orders: Percentage of redeeming orders that were subscription orders

   3. Customer count: Number of customers who redeemed credits

   4. Order count: Number of orders with credit redemption

   5. AOV: Average order value for redeeming orders

9. Non-Redeeming Orders: Total revenue from orders where customers did not use any credits during the period.

   1. Percentage of total orders: What portion of all orders had no credit redemption (shown as percentage and dollar amount)

   2. Subscription orders: Percentage and count of non-redeeming orders that were subscription orders (displayed as a progress bar)

   3. Customer count: Number of customers who didn't redeem credits

   4. Order count: Number of orders without credit redemption

   5. AOV: Average order value for non-redeeming orders

Credits daily interactions

Toggle between viewing:

• Current date range: Selected time period

• Last 365 days: Full year view

The chart displays:

• Type: Credit interaction type (Rewarded, Redeemed, Expired)

  • Credits Rewarded: Credits issued in the date range

  • Credits Redeemed: Credits used in the date range

  • Credits expired: Credits that expired

• Credit Count: Number of credit transactions

• Credit Value: Dollar value of credits

• Customers: Number of customers involved

• Engagement rate: Percentage of customers engaged

• Orders: Number of orders associated

• Revenue: Revenue impact

Order Type Breakdown

Summary table comparing:

• All orders: Combined metrics

• Redeeming orders: Orders with credit redemption

• Non-Redeeming orders: Orders without credit redemption

Metrics include:

• Customers: Number of unique customers

• Orders: Total order count

• Revenue: Total revenue generated

• AOV: Average order value

Redemption Insights

• Redemption Source: Donut chart showing where customers are when they redeem credits. No data displayed if no redemptions occurred.

• Rewarded Order Type: Donut chart breaking down the types of orders that generated credit rewards.

  • Subscription orders: Credits earned through subscription orders

  • One-time orders: Credits earned through one-time purchases

• Rewarded Credit Source: Donut chart showing how customers earned their credits

Daily Breakdown table

Detailed day-by-day breakdown with tabs to view:

• Overall: Combined metrics

• Subscriptions: Subscription-specific data

• One-time orders: One-time purchase data

Columns include:

• Day: Date

• Customers: Number of active customers

• Credits redeemed: Number of credits used

• Orders: Number of orders placed

• Revenue: Total revenue generated

• Credits rewarded: Number of credits issued

Additional resources