The Winbacks analytics page gives you a complete view of how your flow is performing—from how many subscribers entered the flow to how much revenue was recovered. Every action a subscriber takes in a Winback flow is tracked individually and timestamped, so your data always reflects real behavior.
To access analytics, go to Retain > Winbacks in your Skio Dashboard and click the Analytics tab.
Filtering your data
At the top of the page, two filters let you control what's shown on the dashboard:
Date range selector: Filters the dashboard by when subscriptions triggered a Winback -- meaning the moment they cancelled, not the moment they reactivated. You can also use the compared to selector to benchmark one date range against another.
Flow filter: Narrows results to a specific Winback flow. Defaults to All flows.
When you select a date range, you're viewing subscriptions that entered the flow during that window and their outcomes as of today.
Example: A subscriber cancels on January 28. They don't claim the offer until February 4. If you filter for January, they show up as Reactivated because their journey started in your January cohort, and that's where the recovery is attributed.
Tip: The dashboard defaults to All Time. This is the best view for understanding the overall performance of a flow from launch to today.
Subscriber statuses
Every subscriber who enters a Winback flow is assigned one of four statuses based on what happens during the flow window. You'll see these displayed as a progress bar under Winbacks Offered, as well as on individual rows in the Subscription Log.
Reactivated: The subscriber clicked the landing page link and reactivated their subscription. This is tracked via a strict reactivation timestamp in Skio's audit logs -- it only counts as a win if the reactivation event is confirmed.
Declined offer: The subscriber opened the email, clicked the link, and viewed the landing page -- but didn't confirm reactivation before the flow window closed. A high declined offer rate means your outreach is working but the offer itself isn't compelling enough to convert.
Never engaged: The subscriber never clicked the link. The notification was sent, the flow window expired, and they took no action. A high never engaged rate typically points to a top-of-funnel issue -- emails going to spam, weak subject lines, or a poorly timed delay.
In flow: The subscriber is currently in an active flow. Their window is still open and their outcome is pending.
KPI cards
The KPI cards at the top of the page provide a summary of flow performance.
Recovery rate
Recovery rate is the primary measure of flow success. Skio calculates it as Reactivated ÷ (Completed flows − Aborted flows)
Aborted flows are excluded from the denominator so that manually stopping a flow early doesn't drag down your rate. This means you can freely test, iterate, and disable flows without it affecting how your recovery rate is measured.
Revenue generated
This is the total Shopify revenue processed for reactivated subscriptions strictly after their reactivation timestamp. Skio doesn't use projected LTV or averages -- the number reflects actual orders placed after the subscriber came back.
Average days to reactivate
The average number of days between cancellation and the subscriber claiming the Winback offer. Only includes successfully reactivated subscriptions.
Use this to calibrate your delay node. If your delay is set to 1 hour but your average days to reactivate is 14, subscribers aren't ready to come back that quickly -- consider pushing the delay out to better match when purchase intent naturally returns.
Total notifications sent
The total number of notification emails or integration events fired across the flow.
Daily performance chart
Below the KPI cards, the Daily performance chart shows the day-by-day momentum of your flow.
Winbacks Started (line): Tracks the number of new Winback flows triggered on each day.
In Flow (purple): Subscribers currently active in the flow on that day.
Reactivated (green): Subscribers who confirmed reactivation on that day.
Declined Offer (orange): Subscribers whose flow window closed without reactivation, despite engaging with the offer.
Never Engaged (dark): Subscribers whose flow window expired with no link click.
Performance breakdown
The Performance Breakdown section lets you group your core KPIs across different dimensions to understand what's driving recovery.
By cancellation reason
View your recovery rate grouped by the cancellation reason subscribers selected when they left. This helps you identify which reasons you're recovering well and which need a stronger offer.
Example: If you're recovering 25% of subscribers who said "too much product" but only 5% who said "too expensive," that's a signal to go back to your flow and add a Switch path with a heavier discount for the price-sensitive segment.
By incentive offer
Compare how different actions perform against each other. Use this to answer questions like: does a free gift outperform a 15% discount in both recovery rate and post-reactivation revenue?
By product
See which subscription products have the highest winback rates.
Subscription log
At the bottom of the Analytics page, the Subscription Log is a row-by-row table of every subscriber who has entered a Winback flow.
Use the quick-filter chips at the top of the table to filter by status. Each row shows:
Customer email
Flow name
Cancellation reason
Triggered timestamp
Reactivation timestamp (if applicable)
Current status
Click View on any row to open the subscriber's profile in the Skio Dashboard. This is useful for support situations—if a subscriber contacts you about an expired link or a missing offer, you can look them up here, confirm their status, and take action directly from their profile.