What is Winbacks?
Winbacks is a retention tool that triggers an automated outreach flow when a subscriber cancels through your Cancel Flow. After a delay you configure, Skio sends the subscriber a branded landing page with a tailored offer: a discount, a free gift, a frequency change, or a product swap—designed to lower the barrier to reactivating.
The flow is built inside a dedicated visual builder with its own guardrails, analytics, and delivery options similar to Journeys and Cancel Flows. You can route subscribers to different offers based on why they cancelled, then deliver the outreach through Skio's built-in email or your existing Klaviyo or Postscript setup.
Why use Winbacks?
Cancellation isn't always permanent. Many subscribers cancel because of timing, price sensitivity, or product overstock, not because they've lost interest in your brand. Winbacks gives you a structured way to reach them while they're still familiar with your product, with an offer matched to their specific reason for leaving.
Key benefits
Recover cancelled subscribers without manual segmentation or complex Klaviyo flows
Personalize offers by cancellation reason so you're not giving a discount to someone who just needed a longer delivery interval
Avoid offer repetition by routing subscribers away from incentives they already rejected during their Cancel Flow session
Track real recovery performance with analytics built around actual reactivation events, not estimates
How Winbacks works
A Winback flow runs in five stages:
Trigger: A subscriber completes a cancellation through your Cancel Flow. Skio captures their cancellation reason and session context at that moment.
Wait: Skio pauses for a delay period you set (anywhere from 1 hour to 90 days) before sending any outreach.
Route: A Switch node segments subscribers into different paths based on conditions like cancellation reason or offers they were already shown during the Cancel Flow.
Offer: Skio generates a personalized landing page for each path with the incentive you've configured.
Notify: The landing page link is delivered via Skio email or a Klaviyo/Postscript event, depending on your setup.
If a subscriber reactivates on their own before the delay ends, they're automatically removed from the flow and never receive the offer.
What you can offer
Each Winback landing page can include one or more of the following incentives:
Discount: A Shopify percentage or fixed-amount discount code
Free gift: A $0 one-time product added to their next order
Frequency change: Let subscribers switch to a longer delivery interval (e.g., every 6 weeks or every 2 months)
Product swap: Allow subscribers to switch to a different or more affordable variant
Add a product: Add a new item to their returning order as a one-time purchase or recurring subscription
Notification delivery options
You have two options for sending the Winback offer:
Skio email: Use the built-in rich text editor to draft and send directly from Skio—fastest path to go live
Klaviyo or Postscript: Skio fires a
Skio: Winback Custom Notificationevent to your connected platform, which you use to trigger a flow in Klaviyo or Postscript
Guardrails
Winbacks includes built-in safeguards to keep your flows clean and your subscribers from receiving conflicting or outdated offers:
One active flow at a time: You can only have one live Winback running per store at a time. You can create multiple drafts, but only one can be active.
Each subscriber enters a flow once: A subscriber can only go through a Winback flow once, regardless of how many times they cancel.
Live flows are locked: Once a Winback is active, it becomes read-only. To make changes, Skio creates a new draft version — your live flow keeps running until you publish the update.
Abort option: If you need to stop a flow immediately, you can disable it for new subscribers only, or abort it entirely to invalidate all active links.