Note
The Products Dashboard helps you track the performance of your subscription products: what's being purchased, how often, and by whom. Use it to understand which products drive subscription revenue, how customer behavior changes over time, and which products contribute to growth or churn.
Before you start
Check your dashboard version: This guide covers the latest version (V3) of the Products Dashboard. If you're using an older version, some features and metrics may appear differently.
Permissions required: You need admin access or access to analytics to view the Products Dashboard. Learn more about permissions.
Data refresh frequency: The dashboards update every four hours. Data for the current day may lag slightly compared to real-time Shopify reporting.
What you should know: The V3 dashboard focuses on product quantity rather than just counting subscription lines. This means a subscription with five units of a product is tracked differently than one with a single unit, giving you a more accurate picture of demand, inventory movement, and revenue potential. The dashboard is powered by a state change table that creates a complete historical timeline of every change made to products within subscriptions, ensuring your historical data remains accurate and reliable.
Exporting data: You can export the aggregated data as it appears in the dashboard's tables and charts to a CSV file. Raw, row-level data Exports are planned for a future update.
What is the Products Dashboard?
The Products Dashboard provides insights into product-level performance across your subscription business. It answers critical questions like:
What is the total quantity of each product currently in active subscriptions?
Which products drive the most subscription revenue?
How many units of each product have been added to or removed from existing subscriptions?
What's the average order value for orders containing specific products?
What are the most common shipping frequencies for active subscriptions?
What's the performance of one-time add-on products?
Filters and KPI cards
Date range selector: Choose the date range for the data you'd like to view. All metrics and comparisons reflect this selected period.
Comparison toggle: Compare your selected date range to a previous period (e.g., previous month or quarter) to spot trends or changes.
Sales type filter: Toggle between Net (includes discounts) and Gross (before discounts) views of revenue-based metrics.
Product grouping filter: Choose how products are grouped in the dashboard—either by Product Title & Variant Title to consolidate similar items, or by SKU to group variants sharing the same identifier.
Total quantity of ordered subscription products: The total number of product units processed in subscription orders during the selected date range, including first-time subscription orders, recurring orders, and one-time add-ons.
Total quantity of ordered subscription lines: The number of unique subscription product lines processed in orders during the selected date range; this counts line items, not the quantity of units.
Average quantity per order: The average number of units of subscription products per processed order, calculated by dividing total units by the number of subscription orders.
Average distinct products per subscriber: The average number of unique subscription products purchased per subscriber during the selected date range.
Total quantity of subscription products: The total number of product units in active subscriptions as of the last day in the selected date range.
Total distinct count of subscription products: The number of unique subscription product lines active as of the last day in the selected date range.
Average quantity per subscriber: The average total quantity of subscription products held by each subscriber in active subscriptions.
Average distinct products per subscription: The average number of unique products included in each active subscription.
Top Products
A table showing trends in subscription revenue and quantity over time, highlighting your top-performing products.
Metric toggle (Subscription Revenue, Subscriptions, Activated, Cancelled): Choose which metric to rank products by. You can toggle between revenue generated, number of subscriptions, product activations, or cancellations to view top-performing or underperforming products.
Product column: Displays the product name, including product title and variant (if applicable), based on your selected grouping filter.
Metric (like Revenue): Shows the numerical value associated with each product based on the selected metric. Values update when you toggle between revenue, subscriptions, activations, or cancellations.
Products Breakdown
A detailed table showing performance metrics for each product or product group.
Product: Displays the product name and image
Subscriptions: Shows the number of active subscriptions that include this product as of the last day in the selected date range.
Subscribers: Displays the number of unique subscribers who have an active subscription containing this product.
Quantity: The total number of product units currently active across all subscriptions.
Activated: The number of times this product was added to subscriptions during the selected date range.
Cancelled: The number of times this product was removed from subscriptions during the selected date range.
Overview/KPI toggle: Switch between two views. Overview displays counts for subscriptions, subscribers, quantity, activations, and cancellations; KPI view shows additional performance metrics like revenue and order count as seen below.
KPI view
The KPI view of the Product Breakdown table.
First Time Revenue: The total revenue generated by this product from first-time subscription orders placed during the selected date range.
Recurring Revenue: The total revenue generated by this product from recurring subscription orders during the selected date range.
Total Revenue: The combined revenue from both first-time and recurring subscription orders for this product.
First Time Orders: The number of first-time subscription orders that included this product during the selected date range.
Recurring Orders: The number of recurring subscription orders that included this product during the selected date range.
Total Orders: The total number of subscription orders (first-time + recurring) that contained this product.
First Time AOV: The average order value for first-time subscription orders containing this product.
Recurring AOV: The average order value for recurring subscription orders containing this product.
Total AOV: The overall average order value across all subscription orders that included this product.
One-time Add-ons
This table isolates one-time add-on products included in recurring subscription orders:
Revenue: Total revenue generated from add-ons
Quantity: Total units sold as add-ons
Total orders: Count of orders containing the add-on
Shipping Interval Breakdown
A donut chart and table showing the distribution of active subscriptions by their billing and delivery interval. For each interval, you'll see:
Interval: The shipping frequency (e.g., Every 1 month, Every 3 months, Every 2 weeks)
Count: Number of subscriptions with that shipping frequency
This helps you understand customer preferences for delivery timing and identify the most popular subscription frequencies.