Integrating Skio Loyalty Events in Klaviyo

This feature is part of Skio’s Loyalty Program. To add this feature to your store, reach out to our sales team at sales@skio.com.

Loyalty event metrics sent to Klaviyo

Skio integrates with Klaviyo to send real-time loyalty event data, enabling merchants to create targeted email and SMS campaigns based on customer actions. Below is a breakdown of each event, including what triggers it, what data it includes, and how you can use it in your marketing automation.

Each event Skio sends to Klaviyo includes specific data fields that can be used for personalization and segmentation.

See all available event metrics

Core Subscription Lifecycle

Event	Metric	Description
New subscription created	`subscriptionCreated`	When a new subscription is created.
Billing reminder notification	`subscriptionWillRenew`	When a subscription is about to renew.
Subscription renewed	`subscriptionRenewed`	When a subscription is successfully renewed.
Subscription cancelled	`subscriptionCancelled`	When a subscription is cancelled.
Subscription reactivated	`subscriptionReactivated`	When a subscription is reactivated.
Next billing date updated	`subscriptionNextBillingDateUpdated`	When a customer updates a subscription’s next billing date.
Subscription paused	`subscriptionPaused`	When a subscription is paused.
Subscription unpaused	`subscriptionUnpaused`	When a subscription is unpaused.
Subscription skipped	`subscriptionSkipped`	When a subscription is skipped.

Billing & Payment Issues

Event	Metric	Description
Billing attempt failed	`billingAttemptFailed`	When Skio fails to renew a subscription.
Card expiration notification	`cardWillExpire`	When a customer card is about to expire.
3DS verification required	`threeDSVerification`	When a payment requires 3DS verification.

Subscription Management

Event	Metric	Description
Subscription lines added	`subscriptionLinesAdded`	When a subscription line(s) is/are added.
Subscription lines removed	`subscriptionLinesRemoved`	When a subscription line(s) is/are removed.
Subscription lines updated	`subscriptionLinesUpdated`	When a subscription line(s) is/are updated.
Subscription split	`subscriptionSplit`	When a subscription is created from a split.
Subscription merged	`subscriptionMerged`	When a subscription is cancelled from a merge.
Subscription mergeable	`subscriptionMergeable`	When there’s subscriptions that can be merged together.
Subscription billing auto merged	`subscriptionAutoMergedBilling`	When subscriptions are merged into a single order for billing.

Inventory & Stock

Event	Metric	Description
Subscription item out of stock	`subscriptionOutOfStock`	When any item in a subscription is out of stock.
Item back in stock	`oosMissedBillingBackInStock`	When an out of stock item missed in the previous billing is back in stock.

Customer Retention & Flow

Event	Metric	Description
Subscription that was saved during cancel flow	`subscriptionWentThroughCancelFlow`	When a subscription is saved during the cancel flow.
Surprise and delight rule applied	`surpriseAndDelightRuleApplied`	When a surprise product or discount is applied to a subscription.
Automation action ran	`automationActionRan`	When an automation action is successfully ran on a subscription.
Journey notification triggered	`journeyNotificationTriggered`	When a journey notification action is triggered.

Gifts

Event	Metric	Description
Prepaid gift received	`prepaidGiftReceived`	When a prepaid gift is received for a recipient.

Loyalty & Credits

Event	Trigger	Description
Credits will expire	`creditsWillExpire`	When customers' credits are about to expire in a given month
Credits expired	`creditsExpired`	A customer's credits have expired
Credits received	`creditsReceived`	A customer has received credits
Credits spent	`creditsSpent`	A customer has spent credits
Loyalty tier upgraded	`loyaltyTierUpgraded`	When customers' loyalty tier is upgraded
Loyalty tier downgraded	`loyaltyTierDowngraded`	When customers' loyalty tier is downgraded
Loyalty tier changed	`loyaltyTierChanged`	When customers' loyalty tier is changed due to program change
Loyalty rewards applied	`loyaltyRewardsApplied`	When customers receive a loyalty reward

Credits event metrics

Event Name	Trigger	Data Included	Suggested Use Cases
Credits Will Expire	Sent when a customer’s credits are about to expire.	`creditsExpiring` (Number of credits expiring) `siteCurrencyValue` (Equivalent currency value of expiring credits) `expirationMonths` (How many months before expiration) `creditsExpiringDate` (Exact expiration date)	Send reminders encouraging customers to use their credits before they expire.
Credits Expired	Sent when a customer’s credits have expired.	`creditsExpired` (Number of expired credits) `siteCurrencyValue` (Equivalent currency value of expired credits) `creditsExpiringDate` (Expiration date of the credits)	Inform customers of expired credits and offer a small incentive to stay engaged.
Credits Received	Sent when a customer earns new credits.	`credits` (Number of credits earned) `siteCurrencyToCreditRate` (Conversion rate of credits to site currency) `siteCurrencyValue` (Equivalent currency value of the credits) `creditApplicationType` (Source of the earned credits: e.g., referral, purchase, promotion)	Notify customers when they earn credits and suggest ways to use them.
Credits Spent	Sent when a customer redeems their credits.	`credits` (Number of credits used) `siteCurrencyValue` (Equivalent currency value of redeemed credits) `discountCode` (If applicable, the code applied to their order)	Confirm redemption and suggest new ways to earn more credits.

Loyalty Tier event metrics

Event Name	Trigger	Data Included	Suggested Use Cases
Loyalty Tier Upgraded	Sent when a customer moves up to a higher loyalty tier.	`tierName` (New tier the customer entered) `previousTierName` (Previous tier before upgrade)	Celebrate the upgrade, highlight new benefits, and encourage further engagement.
Loyalty Tier Downgraded	Sent when a customer moves down to a lower loyalty tier.	`tierName` (New, lower tier) `previousTierName` (Previous, higher tier)	Notify customers of the downgrade and suggest ways to regain their previous tier.
Loyalty Tier Changed	Sent when a customer’s tier changes due to program adjustments.	`tierName` (Updated tier) `previousTierName` (Previous tier, if applicable)	Inform customers about changes to their loyalty tier and any new benefits.

Rewards event metrics

Event Name	Trigger	Data Included	Suggested Use Cases
Loyalty Rewards Applied	Sent when a customer receives a loyalty reward.	`rewardNames` (List of rewards applied to the customer’s account)	Notify customers of their earned rewards and encourage immediate use.

Referrals event metrics

Event Name	Trigger	Data Included	Suggested Use Cases
Referral Code Generated	Sent when a customer (referrer) generates a new referral code.	`referralCode` (Referral code used) `RewardType` (Type of reward attached to the referral) `RewardConfig`	Track code generation and encourage sharing.
Referral Reward Generated	Sent when a customer (referrer) earns a reward for a successful referral (referee).	`referralCode` (Referral code used) `discountCode` (optional, the code attached to the discount itself. Learn more in our Referral help doc here) `rewardType` (The type of reward, such as fixed or percent discount) `rewardConfig` (Additional information about the discount configuration) `refereeEmail` (Email of the referred customer) `refereeName` (Name of the referred customer) `refereeStorefrontUserId`	Trigger reward emails and attribute referral success.

Customer Profile Properties in Klaviyo

In addition to event triggers, Skio updates customer profiles in Klaviyo with loyalty-related properties:

Property	Description	Example Value
skio_credits	Customer’s current credit balance.	`150`
skio_membership_tier	Customer’s current loyalty tier.	`Gold`

These properties allow for segmentation and personalized messaging, such as:

Sending targeted promotions to customers with unused credits.
Offering tier-exclusive deals to customers in specific loyalty tiers.

How to use Loyalty data in Klaviyo: Use cases

With these data points, you can create powerful Klaviyo flows:

Expiring credits reminder

Trigger: Credits Will Expire
Use Data:
- Display the exact number of expiring credits (creditsExpiring).
- Show the equivalent currency value (siteCurrencyValue).
- Set the number of days before the end of the month to notify.
Example Subject Line: 🚨 Use Your {{creditsExpiring}} Credits Before They Disappear!

Reward confirmation and next steps

Trigger: Loyalty Rewards Applied
Use Data:
- Show reward names (rewardNames).
- Provide information about how to use or redeem the reward.
Example Subject Line: 🎉 You Just Earned {{rewardNames}} – Here’s How to Use It!

Tier upgrade celebration

Trigger: Loyalty Tier Upgraded
Use Data:
- Show the new tier (tierName).
- Highlight exclusive benefits for the upgraded tier.
Example Subject Line: 🎊 Welcome to {{tierName}} – Exclusive Perks Await!

Downgrade prevention

Trigger: Loyalty Tier Downgraded
Use Data:
- Show the new tier (tierName) and previous tier (previousTierName).
- Encourage the customer to place another order or increase their LTV with a quick action.
Example Subject Line: 😢 You moved to {{tierName}}, but here’s how to move back up!

Additional help

By leveraging Skio’s loyalty event data in Klaviyo, you can craft highly personalized, automated campaigns that drive engagement, increase repeat purchases, and enhance customer retention.

For setup instructions and additional details, check out Skio's Klaviyo Integration guide.