Getting started with Notifications

Skio offers multiple ways to keep your subscribers informed and engaged throughout their subscription lifecycle. You can send automated email and SMS notifications for key subscription events, and enhance emails with Quick Actions that let subscribers manage their subscriptions directly from their inbox.

All Skio notifications are free and built into your account. You can use them as standalone tools or integrate them with platforms like Klaviyo for more advanced personalization and segmentation.

What notification options does Skio offer?

Email notifications

Skio includes built-in email notifications for subscription events like order confirmations, billing reminders, payment failures, and more. These are one-way alerts that keep subscribers informed about their subscription status.

You can customize the content, timing, and sender information for each email notification, or route them through Klaviyo for advanced segmentation and branding.

Learn more about email notifications.

SMS notifications

Skio's free SMS notifications let you send one-way text alerts for subscription events. Messages are sent from your store's phone number and can be customized for tone and timing.

SMS notifications are particularly effective for time-sensitive updates like billing reminders or payment failures, where immediate subscriber attention can reduce churn.

Learn more about SMS notifications.

What's the difference between transactional and promotional notifications?

Transactional notifications are triggered by specific subscription events and provide essential information your subscribers need to manage their accounts. These include:

• Order confirmations

• Billing reminders

• Payment failure alerts

• Shipping updates

• Subscription pause or cancellation confirmations

Transactional notifications are expected by your subscribers and typically have higher open rates because they contain time-sensitive, action-oriented information.

Promotional notifications are marketing messages designed to drive engagement, upsells, or re-engagement. These include:

• New product announcements

• Limited-time offers or discounts

• Cross-sell or upsell campaigns

• Win-back campaigns for canceled subscribers

For promotional campaigns, most merchants use their email service provider (like Klaviyo) or SMS marketing platform to maintain compliance with marketing regulations and manage subscriber preferences.

Skio's built-in notifications focus on transactional messaging.

Why does this matter?

Transactional and promotional messages have different compliance requirements. Transactional messages don't require explicit opt-in because they're essential to the service, while promotional messages typically require subscriber consent and must include unsubscribe options.

Learn more about transactional and promotional notifications in Klaviyo’s guide here.

Using notifications

How do most merchants use Skio notifications?

Most Skio merchants use the Klaviyo integration for email notifications and send SMS notifications directly through Skio. This approach gives you:

• Advanced email personalization and segmentation through Klaviyo

• Two-way email subscription management when combined with Quick Actions

• Free SMS notifications for essential subscription updates

• Unified subscriber data across both platforms

If you're using Klaviyo, you can configure which notifications send from Skio versus Klaviyo to avoid duplicate messages.

What's the difference between Skio notifications and SkioSMS?

• Skio notifications (email) are one-way alerts triggered by subscription events sent through email.

• SkioSMS is a separate messaging tool that offers both one-way notifications and two-way conversational SMS, allowing subscribers to manage their subscriptions via text conversation.