What are Skio event metrics?
Skio event metrics track specific actions customers take in your store, such as starting a subscription, skipping an order, or canceling. These events help you understand customer behavior and power automations through our integrations.
How do event metrics work?
When you connect an integration to Skio, information about events can be sent in real time through metrics to power things like automations, marketing campaigns, and analytics in that tool. For example, you might trigger an email when a customer skips an order or add them to a loyalty program when they subscribe.
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Example: When a new subscription is created, Skio sends a subscriptionCreated event metric that includes three types of properties: event properties (like nextBillingDate), profile properties (customer information), and custom properties.
Learn more about event and profile properties Skio sends to Klaviyo here.
Core Subscription Lifecycle
Event | Metric | Description |
New subscription created | | When a new subscription is created. |
Billing reminder notification | | When a subscription is about to renew. |
Subscription renewed | | When a subscription is successfully renewed. |
Subscription cancelled | | When a subscription is cancelled. |
Subscription reactivated | | When a subscription is reactivated. |
Next billing date updated | | When a customer updates a subscription’s next billing date. |
Subscription paused | | When a subscription is paused. |
Subscription unpaused | | When a subscription is unpaused. |
Subscription skipped | | When a subscription is skipped. |
Billing & Payment Issues
Event | Metric | Description |
Billing attempt failed | | When Skio fails to renew a subscription. |
Card expiration notification | | When a customer card is about to expire. |
3DS verification required | | When a payment requires 3DS verification. |
Subscription Management
Event | Metric | Description |
Subscription lines added | | When a subscription line(s) is/are added. |
Subscription lines removed | | When a subscription line(s) is/are removed. |
Subscription lines updated | | When a subscription line(s) is/are updated. |
Subscription split | | When a subscription is created from a split. |
Subscription merged | | When a subscription is cancelled from a merge. |
Subscription mergeable | | When there’s subscriptions that can be merged together. |
Subscription billing auto merged | | When subscriptions are merged into a single order for billing. |
Inventory & Stock
Event | Metric | Description |
Subscription item out of stock | | When any item in a subscription is out of stock. |
Item back in stock | | When an out of stock item missed in the previous billing is back in stock. |
Customer Retention & Flow
Event | Metric | Description |
Subscription that was saved during cancel flow | | When a subscription is saved during the cancel flow. |
Surprise and delight rule applied | | When a surprise product or discount is applied to a subscription. |
Automation action ran | | When an automation action is successfully ran on a subscription. |
Journey notification triggered | | When a journey notification action is triggered. |
Gifts
Event | Metric | Description |
Prepaid gift received | | When a prepaid gift is received for a recipient. |
