Surprise and Delight

Updated 1 month ago by Tyler Yannes

Outline:

Overview
Video walkthroughs
FAQs

Overview

TL;DR

Our surprise and delight tool allows you to offer 1-time discounts and/or free products at specific order counts for specific subscribers
Easily improve retention rates by offering additional discounts to subscribers the longer they stay subscribed
Delight your subscribers with free products or introduce them to new products with trial packs

What is Surprise and Delight

Our surprise and delight feature is an incredible automation tool to help increase subscriber retention rates by offering free products and/or additional discounts as specific order counts for subscriptions. A good subscription strategy increases the value a subscriber gets the more they buy from you. If you want to build a subscription experience that keeps subscribers coming back month after month, its important to invest in a strong post-purchase strategy.

A great way to incentivize subscribers to stay active is by offering additional discounts or free products as rewards for being a subscriber. Oftentimes subscribers drop off at specific order counts and our tool allows you to reward subscribers by staying active longer.

Here's an example of how surprise and delight can be used:

On order 2 (the first recurring order) offer subscribers a free trial pack for another product in your catalog
On order 3 offer subscribers an extra 10% off
On order 6 offer subscribers an extra 20% off as a thank you
On order 10 offer subscribers a free product that pairs well with their subscription product (like a classic punch card)

How do I set it up?

Go to your Skio Dashboard
Click on Rules on the left-hand menu
Click on + New Surprise and Delight at the top of the page
Choose the order number you want the gift or discount to apply to
Choose the discount amount or the free add-on product

Select which products you want the surprise and delight rule to apply to and then click Continue. You can also click "Select All" to choose every subscription product. Feel free to select specific variants or all variants for a product.
Name your rule and click Done to create the rule

How do I delete a Rule?

Go to your Skio Dashboard
Click on Rules on the left-hand menu
Click the trashcan next to the rule you're looking to delete

Note: Rules cannot currently be edited

FAQs

Is the discount recurring or just for that specific order number?

The discount will ONLY apply to the order it is configured for and it will not recur for future orders

Can two rules be triggered together?

Yes! If the eligibility requirements are met for both (or multiple) rules then the subscriber will get both rewards

Do I need to create a rule for each order count?

Yes, if you want to offer a discount at the 3rd and 6th order you'll create a rule for each

Can I create rules that apply to unique products?

Yes, our tool allows you to select apply rules on to the products you want

I only want to incentivize a specific variant and not all variants for a product, can I do that?

Of course! Our tool allows you to choose single variants, a few variants, or all variants for products

What does the Sync Rules button do?

Sync Rules button will check to make sure all subs that should get a rule applied to their next order and update that sub so the rule triggers as expected. Without clicking the button, those subs would not have the rule apply to their next order because the rule was created after their prior order processed which triggers the rule.