Klaviyo Integration

What is the Klaviyo integration?

The integration with Klaviyo allows you to send email and/or sms notifications through Klaviyo instead of within Skio.

Klaviyo has many different filters and an easy stylizing tool which makes sending emails and creating flows extra easy. With Klaviyo's flow logic, you can create sophisticated campaigns to target subscribers based on specific properties or actions taken.

How do I set this up?

1. Go to the Skio Integrations page
   Note: This is a different setup from our prior Klaviyo integrations and will require this setup even if you already use our current Klaviyo integration
2. Click "Enable" on the Klaviyo integration
3. Input your Klaviyo accounts' Private Key and input a *new* Private key
   Note: Create a new private API key in Klaviyo for this v3 integration, especially if you already use our current Klaviyo integration to prevent any issues
4. Toggle on the integration
5. Create each "event" you want to pass into Klaviyo
6. After creating each event, make sure to click "send test" for each event
   Why? Klaviyo only populates the metric when a webhook fires so we send over fake data with a test event; without a test event, you would need to wait for the event to actually occur on your store

Data Passed to Klaviyo

Event Metrics:

• Skio: Billing Reminder Notification
• Skio: Billing Attempt Failed
• Skio: New Subscription Created
• Skio: Subscription Cancelled
• Skio: Subscription Next Billing Date Updated
• Skio: Subscription Reactivated
• Skio: Subscription Skipped
• Skio: Surprise and Delight Rule Applied (NEW in V3)
• Skio: Subscription Item Out of Stock (NEW in V3)
• Skio: Subscription Renewed (NEW in V3)
• Skio: Card Expiration Notification (NEW in V3)
• Skio: Paused Subscription (NEW in V3)
• Skio: Unpaused Subscription (NEW in V3)

Profile properties

Here's an example:

Subscription Data

Sent with EVERY event

• cyclesCompleted - how many subscription cycles have successfully been completed
• cancelledAt - the date the subscription was cancelled at or None 
• status - ACTIVE, CANCELLED, PAUSED, or FAILED 
• nextBillingDate - date of the next billing 
• interval - WEEK, DAY, MONTH 
• intervalCount - a number that represents the number of weeks, days or months 
• Subscriptionlines - contains information for the subscription lines 
  • quantity
  • productTitle
  • productImage
  • productVariantImage
  • productVariantTitle
  • productImage
  • productVariantQuantity
• quickActions - if enabled in Skio
• shippingAddress
  • address1
  • address2
  • city
  • country
  • province
  • zip

Data sent with SPECIFIC event metrics

1. Skio: Billing Attempt Failed - Sent every time we fail to charge customer’s card for a subscription
   1. errorCode — the error code why this subscription failed to bill
   2. errorMessage — Why the subscription failed to bill
2. Skio: Subscription Cancelled — Sent every time a subscription is cancelled
   1. skioSubscriptionCancellationReason — the reason the merchant cancelled
3. Skio: Billing Reminder Notification — Sent every time a subscription will renew
   1. skioSubscriptionDaysUntilRenewal — how many days until this subscription renews
4. Skio: Subscription Item Out of Stock — Sent when items in a subscription are out of stock
   1. inventoryPolicy — how the out of stock subscription is handled. Only order items in stock vs retry again next day
5. Skio: Card Expiration Notification — Sent when a customer card is about to expire
   1. Triggers at 11 am EST
6. Skio: Surprise and Delight Rule Applied
   1. This event will trigger once the prior order processes that triggers the rule
   2. Eg. If you offer a free gift at order count 3, this event will trigger when order 2 processes

Variables to use within emails:

• Variant Name: {{ event.subscriptionLines.0.productVariantName }}
• Product Title: {{ event.subscriptionLines.0.productName }}
• Quantity: {{ event.subscriptionLines.0.quantity }}
• Account Login: {{ event.manageSubscriptionUrl }}
• Next Order Date: {{ event.nextBillingDate }}
• Order price: {{ event.total }}
• Product image: {{ event.subscriptionLines.0.productImage }}
• Variant image: {{ event.subscriptionLines.0.productVariantImage }}

Profile custom properties example: 

Recommendations

Suggested Klaviyo Flows

• Subscription started flow - target new subscriptions with their own email flow separate from 1-time customers in Shopify
• Subscription cancellation flow - reach out to subscribers who cancelled to win them back
• Failed payments/dunning - target your subscribers with outdated payment methods to remind them to update their payment method

Suggested Klaviyo Segments

• Active subscribers - create a segment of all your active subscribers
• Cancelled subscribers - create a segment to track the subscribers who cancelled
• Reactivated subscribers - track subscribers who reactivated a cancelled subscription

Emails in Klaviyo, SMS in Skio

Our V3 integration offers full flexibility depending on how you use Klaviyo currently. We recommend sending as many emails through Klaviyo as possible and enabling Skio SMS notifications.

For more info on SMS notifications, please check out this guide: Configuring Skio notifications (text/email)

Klaviyo resources:

• Using transactional emails in flows
• Creating repeat variable blocks (for multiple products)
• How to Format Date Variables in TemplatesAttribution for Subscription Flow Emails

FAQs

Does the Klaviyo integration replace Skio notifications altogether?

It can but it doesn't have to; Klaviyo can replace all or some of your Skio emails. Most merchants will use Klaviyo for sending subscription emails and then use Skio for sending SMS notifications since our SMS notifications are completely free for all merchants and hassle-free.

How do Klaviyo notifications differ from Skio notifications?

All notifications can be send from Skio or Klaviyo

I don't see the metric in Klaviyo, what do I do?

Klaviyo will only pull in the metric once the webhook has fired at least once from Skio

We built out a tool in Skio that allows you to fire a fake webhook to push the metric into Klaviyo (see video below)

Can I send emails as transactional in Klaviyo?

Yes - here's how: Using transactional emails in flows

How do I edit the date format in Klaviyo?

We recommend using this variable for date formatting {{ event.nextBillingDate|format_date_string|date:'F d, o' | default:'soon'  }}.

Here's Klaviyo's guide for date formatting: How to Format Date Variables in Templates