Performance Overview Beta

📕 Metric Glossary

See our updated analytic metric glossary for definitions, context, and examples:

New Analytics Glossary

🔍 What’s New in the Performance Dashboard?

This new version of our dashboard is powered by a new backend logic that accurately shows the status and status changes for every subscription on your site in the date range selected.

💫 Priorities for New Performance Dashboard

• Improve accuracy on status of subscriptions at different periods in the past
• Explain the net change breakdown of subscriptions and subscriber by showing each status change type
• Improved the layout with efficient visuals and introducing a granularity filter to see visuals grouped by day, week, month, or quarter

The new dashboard prioritizes clarity, accuracy, and ease of use. Key upgrades include:

🧾 1. Clearer Metrics at a Glance

• Important KPIs at the top of the page for quick-glance performance trends and insights
• View breakdowns by metrics per customer type in the date range including:
  • Revenue
  • Orders
  • Customers
  • Average Order Value (AOV)
  • Average Revenue per Subscriber
• Improved UI and layout to reduce scrolling and answer data questions faster

📊 2. Flexible Date Granularity

• Switch between:
  • Daily view
  • Weekly view
  • Monthly view
  • Quarterly view
• Ideal for zooming out to spot trends or zooming in for day-level analysis

🧠 3. Net Subscription Change Breakdown

• Introduces a new net change breakdown to show how your active subscription and subscriber count changes per day and in the date range
• Tracks all subscription status changes and subscriber status changes, including:
  • New activations
  • Cancellations
  • Entries into and exits from dunning
  • Pauses and unpauses
  • Reactivations
• Includes:
  • Summary view for the full selected date range
  • Daily-level view for granular exports or deep dives
• Status changes are logged in a way that all additions and removals net out, ensuring total accuracy

🔢 4. Subscription and Subscriber Growth

• Tracks the daily net change of both individual subscriptions and subscribers in the date range in a visual graph

📉 5. Daily Cancellation Metrics

• View how many subscriptions and subscribers cancel each day out of your total subscription or subscriber base on that day
• See both:
  • Daily cancellation rate
  • Average of daily cancellation rate for the period
• Helps identify cancellation trends and evaluate changes

📤 6. Updated and exportable daily table

• We added even more data to our daily table including all status counts per day and all status change events per day

🤓 The New Logic

Net Subscription Change

• Provides the net change in active subscriptions from the beginning of the day of the first date in the date range to last date in the date range
• Each time a subscription changes statuses, we count that event towards one of the status change types
  • Note: A subscription can count multiple times for the same event or for multiple events in the date range
• All status changes are displayed and will net out to show the exact breakdown in the period and the daily table provides the daily change breakdown
• Pause only includes indefinite/permanent pause and not temporary pauses since that option keep the status of the subscription active

Net change calculation: New subscriptions - (Entered Paused - Resumed - Exited Paused) - (Entered Dunning - Exited Dunning - Recovered) - (Cancelled - Reactivated)

Subscription Change Types

Net Subscriber Change

• Provides the net breakdown for subscribers, or customers, and is different than individual subscriptions because a subscriber could have more than 1 subscription with different statuses
  • Subscriber net change is different in that it’s the count of a subscriber changing their status rather than the count of each of their subscriptions changing status

Subscriber Change Types

Cancellation Rate %

• We display 2 cancellation rates, a daily one and a value averaging out the full date range
• Daily cancellation: (count of cancellations on that day)/(count of active subscriptions at the start of that date)
• Monthly cancellation: The average of the daily cancellation % in the date range

✅ Why This Matters

This new dashboard solves major pain points:

• Understand net changes in active subscriptions over time
• A clear visual breakdown of the important KPIs by customer and subscriber type (first-time, recurring, one-time purchase, etc.)
• Gain visibility into dunning, recoveries, pauses, and cancellations
• Filter by time range with flexibility
• Export daily data for offline analysis and reporting

🔧 Backend Improvements Powering the Dashboard

Skio has invested heavily in backend upgrades to improve accuracy, consistency, and reliability. These improvements are what make the new dashboard possible:

1. Subscription Status Timeline

• We created a historical log of every subscription’s statuses over time which allows us to see what status a subscription was in at any point in time, what it changed to, and how long it stayed in each status
• Every status change per subscription per site is tracked with:
  • Start date
  • End date
  • Status change type
• Enables point-in-time questions like:
  • “Was this subscription active on July 1st?”
  • “How long does a subscription stay in a failed/dunning status before being recovered?”

Other Improvements that will power future improvements in other dashboards:

2. Product Line & Quantity Tracking Timeline

• We created a historical log of every product in each subscription, the quantity, and variantId so we can granularly track quantity/product changes for subscriptions at any point in time

3. Shipping Interval

• We created a historical record of the shipping interval of every subscription at any point in time
• Allows us to track interval changes over time and how that impacts certain KPIs

 📢 Feedback

We want to hear your thoughts, feedback, and requests! Please use the form below and we'll do our best to include your feedback in future updates. 

👉 Overview Beta Feedback Form