Table Of Contents:
- Skio Data Platform Philosophy
- Dashboards Overview
- Finding KPIs
- Optimizing KPIs
- Partner Recommendations
Skio Data Platform Philosophy
After a year of collecting feedback and investing heavily in rebuilding our analytics from the ground up, we are excited and proud to introduce the Skio Data Platform. The Skio Data Platform (SDP) is both an investment in our database to be able to offer the best and most accurate data for you as well as a commitment to offering data for each new feature we offer. We are committed to offering reliable, exportable data to help you make data-driven decisions to help you grow your store and provide insights on the value of Skio’s features. Don’t take our word for it, let the data speak for itself!
In addition to better and more reliable data, Skio is implementing new testing components throughout the platform so you can test out what works best for moving the needle for your subscribers. With our new in-house analytics, we want to offer you helpful insights on both short-term and long-term value adds. With subscriptions, you are investing in the long game and we’re excited to introduce more tools throughout 2023 to track how our features increase retention, reduce churn, increase AOV, increase LTV, and help your support teams with inbound tickets and requests.
Dashboards Overview
Performance
Description: This is a high-level overview of your store’s performance broken up by revenue, orders, and subscriptions with helpful daily graphs
Important Metrics: Subscription revenue, subscription AOV, Order count, active subscriptions, active products on subscription, and active subscribers
Products
Description: A granular look into activations and cancellations as well as a breakdown of helpful KPIs per product
Important Metrics: Activations, cancellations, products per subscriber, product activations & cancellations, active quantity of products on subscription, revenue per product, and AOV per product
Forecast
Description: A 30- and 90-day forecast for your upcoming subscription orders per day and per product
Important Metrics: Queued revenue, queued units (quantity of products), and queued orders in aggregate and per product
Dunning
Description: This dashboard provides valuable insights on failed payments and the recovery rates of subscriptions that entered dunning
Important Metrics: Count of subs that entered dunning, recovered subscriptions, passively cancelled subscriptions, and error reasons
Cancel Flow
Description: A detailed breakdown of all subscriptions that went through the cancellation flow as well as the data associated with each session
Important Metrics: Number of subs that entered the cancel flow, MRR saved, and comparison of different treatments
Cohort Retention
Description: A dashboard dedicated to cohort analysis as well as cohort retention
Important Metrics: AOV, LTV, and average order count by cohort, cohort retention by months since acquisition, cohort retention by order count
Finding KPIs
Metric | Dashboard Location | Where to Find |
Current number of active subs | Performance | In Subscription section, use the top left card starting with “Active Subscriptions” |
Count of revenue from new vs recurring subs | Performance | In the Revenue section, use the middle two cards titled “First-time revenue” and “Recurring revenue” |
% of orders from new vs recurring subs | Performance | In the Orders section, use the middle two cards titled “First-time revenue” and “Recurring revenue” |
Num of new subs created | Products | In the Activation & cancellation section, use the “New subscriptions” card |
Num of subs cancelled | Products | In the Activation & cancellation section, use the “Cancelled subscriptions” card |
Quantity of products on active subscriptions | Products | In the Subscription products breakdown table, use the “Active Quantity” column |
Num of 1-time add-ons + revenue | Products | Use the One-time add-ons table |
Num of surprise & delight add-ons | Products | Use the Surprise & delight add-ons table |
Forecasting by product (rev, units, orders) | Forecasting | Use the Forecast by products to see revenue, units, and order count by product |
Recovery rate of failed payments | Dunning | Use the “Entered dunning” card and the recovery % underneath |
Most effective cancellation flow treatment | Cancel Flow | In the Survey Statistics section, use the 2nd table and select a cancellation reason to see all the treatment data |
Optimizing KPIs
Important KPIs | Helpful Strategies | Helpful Resources (Links) |
Reduce active churn | Optimize cancel flow, offer Surprise & delight reward | https://help.skio.com/skio-features/surprise-and-delight, https://help.skio.com/skio-features/cancel-flow-v-2 |
Reduce passive churn | Optimize your store’s dunning notifications | |
Increase engagement | Utilize Skio’s SMS notifications & marketing SMS integrations | https://help.skio.com/best-practices-guides/optimizing-subscription-notifications |
Increase reactivations | Use the reactivate quick action stacked with a discount code | https://help.skio.com/best-practices-guides/creating-winback-flows-in-klaviyo |
Increase recurring AOV | Use 1-time upsell & add product quick actions in upcoming order flows | https://help.skio.com/best-practices-guides/maximizing-quick-actions |
Increase subscription growth rate | Offer subscription perks and subscription-specific landing pages | https://help.skio.com/best-practices-guides/maximizing-quick-actions |
Partner Recommendations
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