Outline:
Overview:
- Using quick actions in Skio's notifications (emails and SMS)
- Using quick actions in Klaviyo
- Recommendations to get you started
Using quick actions
Before you read any further, please make sure you have read our setup guide for Quick Actions: Setting Up Quick Actions.
Quick actions can be thought of as the third way a subscriber has to manage their subscription. The customer portal is the main way and SkioSMS is the second.
Our quick actions URLs will take your subscriber to a confirmation page to perform the specific action on their subscription. Once they click confirm, they will be redirected to their customer portal to continue managing their subscription as well as viewing the action they just confirmed.
Here's an example of a quick action that adds a product to a subscription:
What actions are available?
|
Action name |
Action function |
Considerations |
|
Add Product Variant |
Adding an additional product to their subscription (recurring) |
The product will be added with the same frequency as the subscription even if the product being added does not have the same selling plan. |
|
Apply Discount |
Applying a Shopify discount code to their subscription |
The discount code in Shopify must apply to subscription orders and be applied during the eligibility period. |
|
Delay |
Delay the subscription's next charge date by X days, weeks, months |
This will delay all products in that subscription by the selected interval. |
|
Get Now |
Process the next subscription order immediately |
Skio has a 10-minute period between using "get now" to prevent accidental duplicate orders. |
|
Reactivate |
Reactivate a cancelled subscription |
The subscription must be in a cancelled state for the reactivation to work. |
|
Reactivate + Apply Discount |
Reactivate a cancelled subscription & apply a Shopify discount to their next order or orders (depending on the discount setting) |
The subscription must be in a cancelled state for the reactivation to work and the Shopify discount must apply to subscription orders. |
|
Reactivate + 1-time Add-on |
Reactivate a cancelled subscription & apply a add a 1-time add-on product to their next subscription order |
The subscription must be cancelled and the 1-time add-on must not have been already added to the subscription (to prevent accidental duplicates). |
|
Change Interval |
Change the subscription's shipping/billing frequency to a new interval (eg. From every 30 days to every 60 days) |
This will change the interval for all products in the subscription. Splitting a subscription can allow for management per product. |
|
Add 1-time Upsell |
Add a product to the subscription's next (or upcoming) order at the 1-time add-on price (configured in Skio) |
The 1-time add-on must be configured to be "1-time upsell eligible" in the product page. |
|
Reset Payment Method |
Send an email from Shopify to the subscriber that includes a link to update their payment method on file |
This email is sent from Shopify and the content can be customized in Shopify Notifications. |
|
Swap Product |
Swap a product (eg. Swap Product A for Product B) |
The subscription must contain the "swap from" product. |
Recommendations
These recommendations assume that you are using both Skio's SMS notifications as well as Klaviyo. Learn more about these features here: Klaviyo Integration, Configuring Skio notifications (text/email)
Checkout our other best practices guides that pair well with Quick Actions: Optimizing Subscription Notifications, How to optimize surprise & delight notifications
Skio's SMS notifications recommendations
These recommendations are specific to Skio's SMS notifications and are chosen because they pair best with Klaviyo flow recommendations below.
|
Quick action |
Skio SMS notification |
Benefit |
|
Reset Payment Method |
Billing attempt failure |
Cut out the steps to update their payment method by having the link send the user the email to update their credit card in Shopify Payments |
|
Delay |
Billing reminder |
Offer to delay by X days or weeks in the billing reminder/upcoming order email |
|
Reactivate |
Cancel subscription |
When confirming a cancellation, include a reactivate link so they can easily reactivate at any time |
|
Reactivate + Apply Discount (optional) |
Cancel subscription |
(optional) Add a Shopify discount code with the reactivate action to incentivize subscribers to reactivate their subscription |
Klaviyo's email flow recommendations
These recommendations are specific to Klaviyo and are chosen because they pair best with the SMS notifications above.
|
Quick action |
Klaviyo metric |
Use case |
Considerations |
|
Add 1-time Upsell |
Skio: Billing Reminder Notification |
Offer 1-time add-ons in the billing reminder/upcoming order email |
The price for these add-ons will be the same discounted price a subscriber pays in the customer portal |
|
Delay |
Skio: Billing Reminder Notification |
Offer to delay by X days or weeks in the billing reminder/upcoming order email |
If your store has a multitude of different shipping frequencies, it maybe best to customize the delay option for each frequency |
|
Add product variant |
Skio: Billing Reminder Notification |
Upsell and cross-sell other products |
For stores with large product catalogs, it is best to use conditional logic with tailored emails so that subscribers to Product A will only get upsold Product B |
|
Get now |
Skio: Billing Reminder Notification |
Give subscribers an opportunity to process their upcoming order immediately |
This is best used when a billing reminder is set up to send 5+ days before the order processes |
|
Skip |
Skio: Billing Reminder Notification |
Let subscribers easily skip their upcoming order |
This pairs well with multiple delay options (eg. Delay 1 week, 2 weeks, 3 weeks, or skip) |
|
Reset Payment Method |
Skio: Billing Attempt Failed |
Cut out the steps to update their payment method by having the link send the user the email to update their credit card in Shopify Payments |
This action triggers the Update Payment method for Shopify payments and it might be worth explaining how this process works in the email to avoid confusion |
|
Reactivate + Apply Discount |
Skio: Subscription Cancelled |
Use this action in a cancellation winback flow to offer subscribers who cancelled a discount on their next order (or orders) if they reactivate |
Make sure to exclude subscribers from the flow if they have an active subscription |
|
Apply Discount |
Klaviyo Campaign |
Allow subscribers to apply discount codes to their next order; great for birthday campaigns and easily including subscribers during upcoming promotional sales |
Use Skio's custom properties to target subscribers based on certain parameters |
Things to consider
The recommendations above are suggestions on how to best use quick actions with different notifications. Merchants may choose to only apply some of the recommendations above depending on their overall strategy. If you ever need help optimizing your subscription strategy, please reach out to Skio's Success Team via success@skio.com.
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