---
title: "Loyalty Analytics: Tiers"
slug: "loyalty-analytics-tiers"
updated: 2026-08-19T21:13:40Z
published: 2026-08-19T21:13:40Z
canonical: "help.skio.com/loyalty-analytics-tiers"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.skio.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Loyalty Analytics: Tiers

## Accessing Loyalty Analytics

Navigate to **Loyalty Analytics** from your **Skio Dashboard** by selecting **Loyalty** from the main navigation menu.

The Loyalty Analytics page has two main tabs:

- **Credits:** View credit-based loyalty program data including outstanding credits, redemptions, and rewards. See [Loyalty Analytics: Credits](https://help.skio.com/docs/loyalty-analytics).
- **Tiers:** Analyze tier-based loyalty program performance including active tier customers, revenue by tier, and tier distribution.

### Date range and comparison

- **Date range:** Select the time period you want to analyze using the date picker in the top left.
- **Compare to period:** Choose a comparison period to see how metrics have changed over time.

## Tiers Overview

The Tiers Overview section provides insights into your loyalty tier program performance, showing customer distribution across tiers and revenue impact during your selected date range.

1. **Active Tier Customers:** The total number of customers placed in any tier level as of the end of your selected date range.
  - This is scoped to the end of the date range you select, not a live "**as of today**" count.
2. **Redeeming Customers:** The percentage of active tier customers who redeemed a credit discount or tier reward during the period.
  - The denominator is your tier customers as of the end of the period, but the numerator includes any customer who redeemed, whether or not they're in a tier. Because of this, the percentage can run higher than you'd expect for your tier population specifically; it's capped at 100%.
3. **Loyalty Revenue:** Total revenue from orders placed by customers in any tier level during the period.
  - A customer's tier is determined by the tier they were in at the time of the order, not their current tier.
  - Orders with no tier attached aren't included in this total.
4. **Revenue from Subscription Orders:** Revenue from recurring subscription orders placed by tier customers during the period.
5. **Revenue from One-time Orders:** Revenue from one-time orders placed by tier customers during the period.
  - Revenue from Subscription Orders and Revenue from One-time Orders always add up exactly to Loyalty Revenue.

## Revenue by tier

Analysis of how each loyalty level contributes to total sales over time.

- Shows daily revenue broken out by tier, using the same at-order-time tier attribution as the summary cards above.
- A "**No tier**" segment only appears on days where orders without a tier attached actually occurred; it isn't shown by default.
- Toggle between **Current date range** and **Last 365** to change the window for this chart. This only affects this chart, not the summary cards or table elsewhere on the page.

## Orders by tier

Tracking purchase frequency and order distribution across member tiers.

- Shows the daily number of orders broken out by tier, using the same tier attribution and "**No tier**" behavior as Revenue by tier.
- The **Current date range** / **Last 365** toggle here is also scoped to this chart only.

## Daily active count

Daily snapshot of active members interacting with the loyalty program.

- "**Active**" here means the customer is currently placed in a tier that day, not that they have an active subscription.
- **Tier breakdown:** Each tier level is shown in a different color, stacked to show total active tier customers and the distribution across tiers.
- Toggle between **Current date range** and **Last 365**, scoped to this chart only.

## Tier orders breakdown

Granular breakdown of AOV, purchase frequency, and lifetime value per segment.

Toggle between **Overall** (combined metrics for all order types), **Subscriptions** (subscription-specific order data), and **One time** (one-time purchase data). This uses the same order-type split as the equivalent toggle on the Credits tab.

- **Tier:** The loyalty tier level. A "No tier" row appears only if orders without a tier occurred in the selected period.
- **Orders:** Total number of orders placed by customers in this tier during the selected date range.
- **Customers:** Number of unique customers in this tier who placed orders during the selected date range.
- **AOC** (Average Order Count): Orders divided by customers for this tier.
- **AOV** (Average Order Value): Revenue divided by orders for this tier.
- **Revenue:** Total revenue generated by customers in this tier during the selected date range.
- **ARG** (Average Revenue Generated): Revenue divided by customers for this tier.

All figures in this table are scoped to your selected date range, not lifetime.