---
title: "Getting started with Email Analytics Reports"
slug: "getting-started-with-email-analytics-reports"
updated: 2026-04-08T18:22:54Z
published: 2026-04-08T18:22:54Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.skio.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Getting started with Email Analytics Reports

Email Analytics Reports give you a recurring snapshot of your subscription business, delivered straight to your inbox. Instead of logging into the dashboard to track performance, you get the key numbers pushed to you automatically on a schedule you choose.

## What's included in the report?

Each report covers the metrics that matter most for understanding whether your subscription business is growing or declining:

- **Subscription revenue:** Total revenue for the period and month-over-month change
- **Active subscriptions:** Total active count and net growth (new minus cancelled)
- **Revenue and subscriber trends:** Six-month trend charts for revenue and active subscriber count
- **Skio impact:** Cancel flow save rate and payment recovery rate
- **Churn and retention:** Monthly churn rate, total cancellations, and top three cancellation reasons
- **Top products:** Top three products by subscription revenue and top three cancelled products

## Before you start

- You must be a [store owner or admin](/help/docs/users-managing-skio-user-permissions#roles-overview) to configure Email Analytics Reports settings.
- By default, reports are sent to store owners and anyone with analytics access. You can change this after setup.

## How do I set up Email Analytics Reports?

### Step 1: Open the configuration panel

On your Skio Dashboard home page, locate the **Email Analytics Reports** banner and click **Configure**. Toggle on **Enable email reports** to activate scheduled delivery.

![](https://cdn.us.document360.io/a953bba6-c70d-43ce-bc77-d7f32a8fc514/Images/Documentation/CleanShot 2026-03-30 at 14.40.00(1).gif)

### Step 2: Configure recipients

Under Who should we email?, choose one of the following:

- **Store Owner:** Sends only to the store owner account.
- **Everyone with Analytics access:** Sends to all users with analytics permissions.
- **Select specific users:** Choose individual recipients. You can manage permissions anytime from the [Permissions page](https://dashboard.skio.com/users).

![](https://cdn.us.document360.io/a953bba6-c70d-43ce-bc77-d7f32a8fc514/Images/Documentation/CleanShot 2026-03-30 at 14.43.29.png)

### Step 3: Configure frequency

Under Frequency, **enter a number in the Send every field** and select **Days**, **Weeks**, or **Months** from the dropdown. Then, set a **Starting from** date to anchor the recurring schedule.

![](https://cdn.us.document360.io/a953bba6-c70d-43ce-bc77-d7f32a8fc514/Images/Documentation/CleanShot 2026-03-30 at 14.43.47.png)

> [!NOTE]
> Each report covers the full period since your last report, based on the frequency you set. For example, a monthly report covers the prior calendar month.

### Step 3: Test and save

Click **Send e-mail test** to preview the report in your inbox, then click **Save**. Reports will send automatically on your configured schedule.

## How do I unsubscribe from Email Analytics Reports?

Every report includes an unsubscribe link in the footer. Clicking it removes you from future sends. You can also disable reports entirely by returning to the configuration panel and toggling off **Enable email reports**.

## FAQ

<editor360-custom-block data-preprocessing="true" data-sanitizationtags="div,details,summary,h4,p,strong,button"><editor360-faq data-type="faq"><hr data-faq-hr="true"><div data-expand-collapse="expandFirst" data-faq-type="normal-faq" data-loading="false" data-type="faq-acc-wrapper"><h3 data-block-id="mndjrsjx-vfiabn-138"></h3><div class="details-wrapper details-wrapper_rendered" data-type="details-wrapper"><details data-opened="true" data-button-align="right" data-details-border="withBorder" data-expand-icon="arrow" data-lock="false" open="true"><summary><h4 data-block-id="mndjjved-32d3sz-094">Can I change the email recipients after setup?</h4></summary><div><p data-block-id="mndjn6i8-ig73fj-111">Yes. Return to Email Analytics Reports on the home page, click the setting icon on the banner, and update the <strong>Who should we email?</strong> setting at any time.</p></div></details><button class="details-arrow" type="details"></button></div><div class="details-wrapper details-wrapper_rendered" data-type="details-wrapper"><details data-opened="true" data-button-align="right" data-details-border="withBorder" data-expand-icon="arrow" data-lock="false"><summary><h4 data-block-id="mndjjved-aqqeyu-096">Can I change how often I receive reports?</h4></summary><div><p data-block-id="mndjo7q7-1cn9w2-114">Yes. Update the Frequency settings in the configuration panel whenever you want to adjust your cadence.</p></div></details><button class="details-arrow" type="details"></button></div><div class="details-wrapper details-wrapper_rendered" data-type="details-wrapper"><details data-opened="true" data-button-align="right" data-details-border="withBorder" data-expand-icon="arrow" data-lock="false"><summary><h4 data-block-id="mndjodi5-yqyxjx-115">What time zone are the reports based on?</h4></summary><div data-type="details-content"><p data-block-id="mndjodi5-7nw7m8-116">Reports reflect data in your store's configured time zone.</p></div></details><button class="details-arrow" type="details"></button></div><div class="details-wrapper details-wrapper_rendered" data-type="details-wrapper"><details data-opened="true" data-button-align="right" data-details-border="withBorder" data-expand-icon="arrow" data-lock="false"><summary><h4 data-block-id="mndjpvyu-oi487g-125">Does the report update in real time? </h4></summary><div data-type="details-content"><p data-block-id="mndjpvyu-g8tkbb-126"> No. Reports are generated and sent on the schedule you configure. For real-time data, use the <strong>Analytics</strong> section of your Skio Dashboard.</p></div></details><button class="details-arrow" type="details"></button></div><div class="details-wrapper details-wrapper_rendered" data-type="details-wrapper"><details data-opened="true" data-button-align="right" data-details-border="withBorder" data-expand-icon="arrow" data-lock="false"><summary><h4 data-block-id="mndjqbz5-3do2ac-130">Can I view a past report if I accidentally deleted it?</h4></summary><div data-type="details-content"><p data-block-id="mndjqbz5-wteljr-131">Not currently. If you need historical data, you can access it directly in your Skio Dashboard under <strong>Analytics</strong>.</p></div></details><button class="details-arrow" type="details"></button></div></div></editor360-faq></editor360-custom-block>