Email Analytics Reports give you a recurring snapshot of your subscription business, delivered straight to your inbox. Instead of logging into the dashboard to track performance, you get the key numbers pushed to you automatically on a schedule you choose.
What's included in the report?
Each report covers the metrics that matter most for understanding whether your subscription business is growing or declining:
Subscription revenue: Total revenue for the period and month-over-month change
Active subscriptions: Total active count and net growth (new minus cancelled)
Revenue and subscriber trends: Six-month trend charts for revenue and active subscriber count
Skio impact: Cancel flow save rate and payment recovery rate
Churn and retention: Monthly churn rate, total cancellations, and top three cancellation reasons
Top products: Top three products by subscription revenue and top three cancelled products
Before you start
You must be a store owner or admin to configure Email Analytics Reports settings.
By default, reports are sent to store owners and anyone with analytics access. You can change this after setup.
How do I set up Email Analytics Reports?
Step 1: Open the configuration panel
On your Skio Dashboard home page, locate the Email Analytics Reports banner and click Configure. Toggle on Enable email reports to activate scheduled delivery.
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Step 2: Configure recipients
Under Who should we email?, choose one of the following:
Store Owner: Sends only to the store owner account.
Everyone with Analytics access: Sends to all users with analytics permissions.
Select specific users: Choose individual recipients. You can manage permissions anytime from the Permissions page.
Step 3: Configure frequency
Under Frequency, enter a number in the Send every field and select Days, Weeks, or Months from the dropdown. Then, set a Starting from date to anchor the recurring schedule.
Each report covers the full period since your last report, based on the frequency you set. For example, a monthly report covers the prior calendar month.
Step 3: Test and save
Click Send e-mail test to preview the report in your inbox, then click Save. Reports will send automatically on your configured schedule.
How do I unsubscribe from Email Analytics Reports?
Every report includes an unsubscribe link in the footer. Clicking it removes you from future sends. You can also disable reports entirely by returning to the configuration panel and toggling off Enable email reports.
FAQ
Can I change the email recipients after setup?
Yes. Return to Email Analytics Reports on the home page, click the setting icon on the banner, and update the Who should we email? setting at any time.
Can I change how often I receive reports?
Yes. Update the Frequency settings in the configuration panel whenever you want to adjust your cadence.
What time zone are the reports based on?
Reports reflect data in your store's configured time zone.
Does the report update in real time?
No. Reports are generated and sent on the schedule you configure. For real-time data, use the Analytics section of your Skio Dashboard.
Can I view a past report if I accidentally deleted it?
Not currently. If you need historical data, you can access it directly in your Skio Dashboard under Analytics.