Analytics glossary (metric definitions)

Metric Name Definition Page Availability
1st Sub. Order Revenue SUM(Revenue) WHERE is_first_sub_order Executive Summary,Product Performance
1st Sub. Orders COUNT_DISTINCT(order_id) WHERE is_first_sub_order Executive Summary,Product Performance
Active Revenue SUM(Revenue) WHERE is_active
Active Subscribers Count of all unique customers with at least 1 active subscription Executive Summary
Active Subscriptions Count of all currently active subscriptions (subscription_id) Executive Summary,Product Performance
Active Subscriptions per Subscriber Active Subscriptions / Active Subscribers Executive Summary
AOV - Sub. Sub. Revenue / Sub. Orders Executive Summary,Product Performance
Cancelled Subscribers Count of unique customers with no more active subscriptions — essentially the non-cumulative representation of Churned Subscribers Executive Summary
Cancelled Subscriptions Count of all cancelled subscriptions Executive Summary,Product Performance
Churned Subscribers Cumulative count of all unique customers who have churned fully from your subscription program since inception. Note: a subscriber will be considered churned the day AFTER they cancel. Executive Summary
Churned Subscriptions Cumulative count of all cancelled subscriptions since the start of your subscription program Executive Summary,Product Performance
Discounts The monetary value of discounts applied to subscription orders within a given aggregation Product Performance
Dunned Subscribers Count of all unique customers who have 1 or more subscriptions in “dunning” — e.g. passive cancel due to failed card attempts Executive Summary
Dunning Subscriptions Count of all subscriptions in “dunning” — e.g. passive cancel due to failed card attempts Executive Summary,Product Performance
Gross Revenue line item price * Quantity Product Performance
MRR sub price / interval * 30.437 Executive Summary,Product Performance
MRR - Cancelled sub price / interval * 30.437 from cancelled subscriptions within the date range Executive Summary,Product Performance
MRR - Current sub price / interval * 30.437 Executive Summary
MRR - New sub price / interval * 30.437 from new subscriptions within the date range Executive Summary,Product Performance
New Active MRR sub price / interval * 30.437 from new subscriptions that are still active within the date range Product Performance
New Active MRR / Sub. New Active MRR / New Active Subscriptions Product Performance
New Active Price / Sub. Active Revenue / Active Subscriptions Product Performance
New Active Subscriptions Count of all active subscriptions with a created_at date falling within the selected date range. Product Performance
New Subscribers Count of unique customers who became subscribers — no previously active subscriptions, now subscribed Executive Summary
New Subscriptions Count of new subscriptions — not dependent on the subscriber being a New Subscriber Executive Summary,Product Performance
Recurring Sub. Order Revenue SUM(Subtotal Revenue) WHERE is_recurring_sub_order Executive Summary,Product Performance
Recurring Sub. Orders COUNT_DISTINCT(order_id) WHERE is_first_sub_order Executive Summary,Product Performance
Rev. / Unit Sub. Revenue / Sub. Quantity Product Performance
Revenue subtotal_revenue Executive Summary,Product Performance
Sub. Orders COUNT_DISTINCT(order_id) WHERE is_sub_order Executive Summary,Product Performance
Sub. Quantity SUM(quantity) WHERE is_sub_order Product Performance
Sub. Revenue SUM(Gross Revenue - Discounts) WHERE is_sub_order Product Performance
Subscription Interval Days (Interval) A string dimension representing the subscription billing interval — e.g. how often does this recurring order ship Product Performance
Subscription Order Sequence A string representing whether a given order was a 1st-time subscription, recurring subscription, or non-subscription order Product Performance
Subscriptions COUNT_DISTINCT(subscription_id) Executive Summary,Product Performance

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