Analytics overview

Outline

  • Overview (TL;DR)
  • What is it?
  • Why should I use it?
  • How do I use it?
  • Dashboard walkthrough


Overview (TL;DR)

  • The analytics tab displays insightful subscription metrics within Skio
  • These dashboards provide data on subscription-specific orders, subscriptions, and subscription behaviors
  • Over the next few weeks Skio will be introducing several more dashboards for additional analysis

What is it?

Skio partnered with an incredible analytics platform, Source Medium, to power the analytics for all of our brands. The partnership with SourceMedium includes exclusive data dashboards that cannot be found anywhere except for Skio and this is just the beginning! Over time, our partnership with Source Medium will continue to evolve as we build out additional dashboards for brands on Skio, provide insightful industry-wide reports, and help brands to use analytics to develop better subscription strategies.

Learn more about the Executive summary dashboard here.

Learn more about the Product Performance dashboard here.

Why should I use it?

Having access to insightful data is the first step in developing a sophisticated acquisition and retention strategy for any business. For subscription businesses, having access to clear, actionable data is even more important since brands need to understand the post-purchase customer journey from checkout to cancellation.

With Skio's analytics dashboards, brands can better understand how their subscription business is performing and adapt their overall strategy to be efficient with ROIs. Avoid wasting time and money with uneducated guesses and use these dashboards to make informed business decisions.

How do I use it?

Skio's data dashboards are available to all Skio brands within the Skio admin. By clicking on the Analytics tab in Skio admin, all brands will have access to each data dashboard. These dashboards are included in your Skio account and do not cost extra nor are any of these dashboards gated. Every merchant will have access to every dashboard. 

Dashboard walkthroughs


How did we do?


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